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KMID : 0858820220390020027
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Journal of Korean Society for Health Education and Promotion
2022 Volume.39 No. 2 p.27 ~ p.39
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The effects of COVID-19 campaign perception on respiratory infection preventive behavior: A Health Belief Model mediator
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Lee Wee-Kyung
Shin Sung-Rae
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Abstract
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Objectives: Based on the Health Belief Model, this study investigated the mediating factors of perceived susceptibility, severity, benefit, and barrier, as well as self-efficacy, that influence the relationship between the perception of the COVID-19 campaign and respiratory infection preventive behavior.
Methods: This descriptive correlation study was conducted in Seoul and the province of Gyeonggi. A professional research company conducted the online survey from July 31 to August 3, 2020. The survey was completed by 270 adults over the age of 19, with no missing data.
Results: The perception of the COVID-19 campaign was positively related to perceived benefit, self-efficacy, and respiratory infection preventive behavior, while perceived barrier was negatively related. The perception of the COVID-19 campaign and the prevention of respiratory infections were mediated by self-efficacy and perceived benefit.
Conclusion: For a successful COVID-19 campaign, we must focus on personal health beliefs. Most importantly, we should emphasize the advantages of preventive behaviors and boost self-efficacy through repeated public educations and simple regulations.
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KEYWORD
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COVID-19, health behavior, Health Belief Model, health communication, respiratory tract infections
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